Walkabout essays

Walkabout essays In the novel Walkabout, the writer, James Vance Marshall, wants us to understand accepting differences. He shows us this idea through the character of Mary. Throughout this book, Mary overcomes this idea and accepts the culture that is not familiar to her. At the beginning of the book Mary did not appreciate the Bush Boy for helping out Mary and Peter. Mary did whatever she can to avoid the Bush Boy and even tried to get her brother from getting near him. The girls first impulse was to grab Peter and run, but as her eyes swept over the stranger, her fear died away. Mary at first thought the Bush Boy was a threat to her, giving her fear and curiosity on whether she should trust the Bush Boy or not. She gradually became familiar with the Bush Boy and realized that he was not as bad as she thought he was. Still Mary could not become friendly with him like her brother is. The one thing that was blocking their friendship was the nakedness of the Bush Boy. Yet his nakedness still appalled her. She felt guilty every time she looked at him. She told herself that it wasnt his fault he was naked, that his nakedness was due, purely and simply, to his primitive way of life. But this didnt make it, for her, any more acceptable. Altho ugh she could not accept this feature of the Bush Boy, Mary still followed him and trusted in what he did for Peter and Mary. As they continued their voyage Mary still showed no sign of care for the Bush Boy. When Peter told Mary that the Bush Boy is going to die, Mary said that it was just a cold and that it would go away. I think hes sick, Mary. He looks O.K to me. Hes got a cold, Pete. Like you had. Nothing to bother about. Mary never really cared about the Bush Boy as much her brother, Peter did. Mary went on throughout the journey without really caring about the Bush Boys health. Later in the book, the Bu...

3 Revised Run-In Lists

3 Revised Run-In Lists 3 Revised Run-In Lists 3 Revised Run-In Lists By Mark Nichol A run-in list is one that is incorporated into the body of a sentence, rather than formatted as a numbered, unnumbered, or bulleted list with each item on a separate line. Such a list, unfortunately, often invites errors when writers don’t attend to interrelationships among the items or become intimidated into believing that organizing the items is more complicated than it really is. Here are three types of errors introduced into run-in lists and how to remedy them. 1. â€Å"Students plant trees to halt coastal erosion, monitor water quality, and educate others about the importance of environmental stewardship.† As written, the sentence suggests that students plant trees to accomplish the three goals subsequently listed. However, the trees were planted only to control coastal erosion; the other two items in the sentence are separate activities. To eliminate ambiguity, reorder the three items, simultaneously improving the sentence rhythm by placing the activity descriptions in order according to the length of the phrase: â€Å"Students monitor water quality, plant trees to halt coastal erosion, and educate others about the importance of environmental stewardship.† 2. â€Å"With severe fetal alcohol syndrome, there can also be organ deformities, including heart defects; heart murmurs; genital malformations; kidney and urinary defects.† Semicolons are necessary in a sentence containing a run-in list only if one or more items in the list are themselves lists and the sentence cannot be reorganized otherwise. In this case, the list is not complex it consists of a simple roster of typical organ deformities and semicolons are not required. Also, the conjunction in â€Å"kidney and urinary defects† does not serve as a final conjunction in the list unless â€Å"kidney defects† and â€Å"urinary defects† are treated as distinct list items separated by a comma and the conjunction; because they are combined into one item, they must be preceded, as is, by a conjunction. However, to improve sentence rhythm, I placed â€Å"genital malformations† as the last item, so the conjunction precedes that phrase: â€Å"With severe fetal alcohol syndrome, there can also be organ deformities, including heart murmurs and other conditions, kidney and urinary defects, and genital malformations.† 3. â€Å"Preliminary research shows that it: reduces the risk of trauma, decreases the frequency and severity of alcohol misuse, and increases enrollment in specialized alcohol abuse treatment.† A colon should precede a list only when what precedes the colon is a full clause. In this case, the preceding wording is a simple phrase; the colon between the pronoun and the verb is a clumsy interruption: â€Å"Preliminary research shows that it reduces the risk of trauma, decreases the frequency and severity of alcohol misuse, and increases enrollment in specialized alcohol abuse treatment.† (A colon is appropriate in this revision, which is wordier than necessary: â€Å"Preliminary research shows that it has the following outcomes: It reduces the risk of trauma, decreases the frequency and severity of alcohol misuse, and increases enrollment in specialized alcohol abuse treatment.†) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:Has vs. Had20 Pairs of One-Word and Two-Word FormsPredicate Complements

Personal Perspectives of Death and Dying Essay Example | Topics and Well Written Essays - 500 words

Personal Perspectives of Death and Dying - Essay Example Man doesn’t know from where he comes and doesn’t know when and where he goes. He has come to the world unknowingly and disappearing from the world knowingly. The only thing most of the people does not want in their life is death. I have accepted all the realities mentioned above and most of the times I hated to think about death since such thoughts about death will never give us the opportunity to concentrate in our mission on earth. For me, I came to the earth unknowingly and I strongly believe that some unknown force might have sent me to the earth for some mission. It is our duty to identify the mission and execute it successfully. I believe that once our mission is completed the force which sends us will call us back. Earth is not a permanent place for us and hence what all we received from the earth need to be dispose here itself before going for another mission at another place. In other words the material things which were acquired from the earth will not help us in our future assignment. I believe that the spirit does not have death and hence only the spiritual improvements will help us in our future missions. Those who work on spiritual things also along with other activities on earth will be the wise persons for me. Even though science and technology has advanced a lot, still it was not able to decode the secrets of life. Even the science and technology do not know where our spirit lies or what type of forces driving us. Religions and their teachings will have values till the science discloses the secrets of life and after death situations. Till then it is better not to question the beliefs of religions in my opinion. What is going to happen after death is a question which is unanswered so far and it will remain like that only for ever in my opinion. Religions have defined death and after death situations in their own views. Though most of the beliefs among religions are

The Dust Bowl Research Paper Example | Topics and Well Written Essays - 2500 words

The Dust Bowl - Research Paper Example Egan describes it â€Å"as if a curtain were being drawn across a vast stage at world’s end.†1 Much of Egan’s prose has this biblical tinge to it, and it strikes the proper tone for a disaster that seemed like a foretaste of Doomsday. A catastrophic symbiosis occurred. The region’s residents suffered crippling economic and personal privation from which most never recovered; similarly, the region sustained a devastating physical transformation from which it has never fully recovered. And there is irony of biblical proportions at work here, in that the people who endured such abject misery were the same ones who were responsible for the most spectacular climactic shift in American history. The land that farmers so freely exploited was part of an exquisitely delicate eco-system. The pristine grasslands which massive herds of buffalo had kept in check created a root system that held fine, fertile soil in place. When the buffalo were exterminated, the plains Indians whose subsistence depended on them moved further west, leaving only white settlers concerned with profiting from the richness of the land. That meant clearing away the grasses. When the Depression hit and wheat prices fell, farmers were forced to increase their yields, clearing more and more grass in order to do so. Millions of tons of dust were picked up by the highest winds in the United States, rendering bare survival problematic. Farmers found themselves incapable of adjusting to the situation, and agricultural profitability in the region suffered. â€Å"During the Depression and through at least the 1950s, there was limited relative adjustment of farmland away from activities that became relatively less productive in more –eroded areas.†2 In the more-eroded counties, attempts at agricultural adjustment resulted in a recovery of less than 25 percent of initial losses.3 One of the most remarkable aspects of the Dust Bowl, and which speaks to the sheer

Usage of the Outsider Theme in Claude McKays Poetry Essay examples --

Usage of the Outsider Theme in Claude McKay's Poetry Claude McKay was an important figure during the 1920's in the Harlem Rennaisance. Primarily a poet, McKay used the point of view of the outsider as a prevalent theme in his works. This is best observed in such poems as "Outcast," "America," and "The White House." In these poems, McKay portrays the African-American as the outsiderof western society and its politics and laws and at times, the very land that he is native to. McKays's poem, "Outcast," is the most obvious example of this outsider theme. From the title to the last line there are many references to a feeling of alienation and neglect. The voice in the poem longs for "the dim regions whence my fathers came." The voice also longs for "forgotten jungle songs" and yearns to "go back to darkness and to peace." This is the voice of the African-American removed from his native country and made an outsider of his own home. Alienation is also voiced as "I may never hope for full release while to its alien gods I bend my knee." This line illustrates that the...

Kentucky Fried Chicken – Management Mission and Values of the Cupola Group

_ {draw:rect} __ {draw:frame} {draw:rect} {draw:g} _ _ {draw:frame} {draw:rect} {draw:g} _ Table of Contents {text:toc-mark-end} Acknowledgement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 {text:bookmark} {text:toc-mark-start} Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦. 3 {text:toc-mark-end} Mission Statement {text:toc-mark-end} †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦.. 6 Vision†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦6 {text:bookmark} {text:toc-mark-start} Company Overview {text:toc-mark-end } †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦6 {text:bookmark} {text:toc-mark-start} KFC In Pakistan {text:toc-mark-end} †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 {text:bookmark} {text:toc-mark-start} Cupola Pakistan {text:toc-mark-end} †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 {text:bookmark} {text:toc-mark-start} KFC Facts {text:toc-mark-end} †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 {text:bookmark} {text:toc-mark-start} Performance Overview {text:toc-mark-end} †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9 {text:bookmark} {text:toc-mark-start} Organization {text:toc-mark-end} Structure†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦11 {text:bookmark} {text:toc-mark-start} Advertisement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. 11 Organizational Culture†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 Food, Fun & Festivity, this is what KFC is all about. Leading the market since its inception, KFC provides the ultimate chicken meals for the Chicken Loving Nation. Be it Colonel Sanders secret Original Recipe Chicken or the Hot & Spicy version, every bite brings a YUM on the face. At KFC we proudly say: _ KFC has more than 11,000 restau rants in more than 80 countries and territories around the World__. In 1971, Heublein, Inc. acquired KFC, soon after, conflicts erupted between the Colonel (which was working as a public relations and goodwill ambassador) and Heublein management over quality control issues and restaurant_ _ {draw:frame} _ _ {draw:frame} _ _ {draw:frame} _ _ {draw:frame} _ _ {draw:frame} _ _ {draw:frame} _ _ {draw:frame} _ _ {draw:frame} _ Mission statement: KFC is an internationally renowned fast food industry in the world. They have the main ambition to increase & maintain the quality in fast food industry. Their aim is to capture the fast food market. Basically they want to provide their products to anyone that is why they expending their branches in all over the world. They want to increase their profit through giving maximum satisfaction VISION â€Å"Our passion, as a restaurant company, is to put a YUM on people's faces around the world, satisfying customers every time they eat our food and doing it better than any other restaurant company†. still used today. â€Å"We Do Chicken Right† Perfecting its secret recipe of 11 herbs and spices in 1939, KFC has come a long way, with over 10,000 outlets in the world; KFC has maintained its title, for the last 60 years, of being â€Å"The Chicken Experts†. Kentucky Fried Chicken has become KFC. Does anybody know why? We thought the real reason was because of the â€Å"FRIED† food issue. It's not. The reason why they call it KFC is because they can not use the word chicken anymore. Why? KFC does not use real chickens. They actually use genetically manipulated organisms. These so called â€Å"chickens† are kept alive by tubes inserted into their bodies to pump blood and nutrients throughout their structure. They have no beaks, no feathers, and no feet. _ Their bone structure is dramatically shrunk to get more meat out of them. This is great for KFC because they do not have to pay so much for their production costs. There is no more plucking of the feathers or the removal of the beaks and feet. _ KFC In Pakistan Presently KFC is branched out in nine major cities of Pakistan (Karachi, Lahore, Rawalpindi, Faisalabad, Multan, Peshawar, Sialkot, Hyderabad, and Islamabad) with 45 outlets nation-wide. Opening the first KFC outlet in Gulshan-e-Iqbal, Karachi in 1997, and KFC wore the title of being the market leader in its industry. Serving delicious and hygienic food in a relaxing environment made KFC everyone’s favorite. Since then, KFC has been constantly introducing new products and opening new restaurants for its customers. About Cupola Cupola is a Dubai based multinational company involved in several business including, oil gas exploration, plastic cards, retail markets and food franchising. Cupola Pakistan Cupola holds the master franchise rights to operate KFC in Pa_kistan since 1999. That was a major difference that when Cupola takes complete Operate in Pakistan that was only 05 Outlets in all over Pakistan, and then now the major difference that Cupola takes 45 Outlets in Pakistan. _ Apart from fulfilling the commitment of serving delicious, fresh and hygienic food and at the same time providing the customers with the ultimate entertainment; KFC also plays part in the economic development of our country. KFC Facts Presently KFC has provided employment to over 1200 Pakistanis, which adds up to 6000 individuals directly dependent on KFC Pakistan. The Government of Pakistan receives over Rs. 10 to 11 million per month from KFC Pakistan as direct taxes. 95% of all food and packaging material used in KFC Pakistan is procured locally, which sums up to a purchase of over Rs. 35 million per month. Each new outlet developed by KFC Pakistan costs approximately Rs. 40 million, which is a huge amount for our construction industry. Annual turn over in Pakistan_ 2. 5 billion. _ KFC doesn’t buy its supplies from Pakistan â€Å"KFC and Pakistan†¦Growing Together† Performance Overview: Organizational Structure: Competition: KFC does not consider Mc Donald’s are its direct competitors. As Mc Donald’s has a limited menu and cater to different segments of society e. g. Mc Donald is catering to lower middle society of Pakistan. Though KFC has faced a little competition from local restaurants but their breakeven in terms of revenue has been done and they are planning to expand further to other cities like Islamabad and Peshawar. Yum! Brands, Inc. International Presence & Competition: The International Portfolio of 5 leading U. S. Brands give Yum! a distinctive advantage over the single-brand competitors. {draw:frame} Customers KFC’s customer market consists solely of the consumer market (Kotler et al 2003). KFC’s products are bought by individuals (males, females, singles, and families). Therefore, the product range KFC offer should appeal to as many people within this consumer market as possible, to ensure that the maximum amount of products can be sold. The characteristics of these individuals and a segmentation of them are discussed later in this report. Company KFC is a multinational fast food chain company that has successfully established itself in the Pakistan market. It has a long history, going back to where Colonel Harland Sanders created its distinct recipes. The KFC brand is well known in Pakistan, which makes it a powerful marketing tool to use against competitors. _ {text:bookmark} {text:toc-mark-start} {text:bookmark} {text:toc-mark-start} Advertising {text:toc-mark-end} {text: toc-mark-end} One of KFC's_ advertisements is a commercial advertising its â€Å"wicked crunch box meal†. The commercial features a fictional black metal band called â€Å"Hellvetica† performing live, the lead singer then swallows fire. The commercial then shows the lead singer at a KFC eating the â€Å"wicked crunch box meal† and saying â€Å"Oh man that is hot†. _ _In 2007, the original, non-acronymic Kentucky Fried Chicken name was resurrected and began to reappear on company marketing literature and food packaging, as well as some restaurant signage. _ Organizational Structure: The KFC adopted traditional structure for their outlets that other food chains are following. There is one General Manager for Pakistan. The outlet is leaded by the Manager, assisted by two assistant managers, and one shift in-charge for each shift, that supervises the performance of counter workers and kitchen workers. Organizational Chart {draw:frame} ORGANISATION CULTURE _ {draw:frame} _ Big on diversity in the workplace _- Promotes differences in background, ethnic cultures, and values_ – Team-oriented environment – Focuses on teaching everybody something new – Promotes unity in the workplace – Focuses on building relationships and creating diversity and commitment within the company and amongst employees and customers FOUNDING TRUTHS Satisfied customers and profitability follow. _ Respond To The Voice Of The Customer†¦Not just listen. _ _ The Restaurant General Manager Is Our #1 Leader†¦Not senior management. _ _ Run Each Restaurant As If It’s Our Only One†¦Avoid the trap of the averages. _ _ Recognition Shows You Care†¦People leave when you don’t. _ _ Quality In Everything We Do†¦Especially the food. _ Refocused international strategies _ Competitive marketing strategy_ _ Distribution strategy_ WEAKNESS: Management Shift text:list-item} {text:list-item} THREATS: Consumer health food trend {text:list-item} BRINGING ABOUT EFFICIENCY Lesser production costs Building healthy customer relationships Efficient hierarchical structure within the company starting from area_ manager till the food service team members_ _Every single chicken goes through Quality Assurance Lab. _ Porters Five Force Analysis {draw:frame} Entry _For the current Pakistanmarket for fast food, it is not diffi cult for a fast food restaurant to enter the market. However, it would be extremely difficult to take over already running major fast food chains' dominancy in Pakistanor even make a significant amount of profit. While there are enough people in urban Pakistanfor any restaurant to survive, KFC holds the first-mover advantage into the ‘non-veg food specialty food segment' that gives them free reputation. Customers, especially children who are used to going to KFC as a treat or reward from their parents or grandparents, are not going to want to go to other restaurants they’ve never heard of. The brand name is already established. Also, there is already a large variety in the numerous western-style dining places in Pakistan, such as _ McDonald’s, Pizza Hut, Domino's and Subway, and any new fast-food entrants would just be presenting something very similar to what’s already there. While small _Neighborhood restaurants generally have low barriers to entry, these are the _barriers to entry for similar restaurant businesses to enter the fast-food chain market. The customers of KFC, especially as individual buyers, have almost no bargaining power because if only one customer threatens to no longer eat at KFC, the store is not going to lower its price because the cost of losing one customer is not very great. The suppliers, like the buyers, have very little bargaining power. _In terms of food, KFC, upon its move into Pakistan, urged many of its U. S. suppliers to also extend branches into Pakistan. KFC also began helping local suppliers by giving them technological support to improve their products. This is a brilliant strategy because the supplies that KFC would otherwise need to import from the _ U. S. can now be obtained domestically, and if the U. S. suppliers decide to raise their prices, KFC can easily switch to the local suppliers. This gives us a brilliant strategy. With this strategy, KFC created competition among its suppliers, lowering the supplier bargaining power. In terms of human resources, labor cost is extremely low because the supply of non-skilled workers great exceeds the demand for them. With so little buyer and supplier bargaining powers, KFC is able to have a very tight control over its prices and expenditures. As mentioned above, there are a few major competitors in the fast-food industry _in Pakistanfor KFC, namely McDonald’s, Pizza Hut, Domino's and Subway. The substitute products, in this case, would be burgers, pizza, and sandwiches. Though they are competitors, their primary products differ greatly from each other, in that they sell, chicken, burgers and fries, pizzas, and sandwiches, respectively. Traditional _ Pakistandining, home-cooked meals, and grocery stores with ready-to-eat foods are also substitutes, as families could choose any one of these over fast food for a meal. These substitutes are definitely considered healthy as compared to the fast food chains. Even foods from street vendors count as substitute goods. Unlike what one would expect, KFC has little rivalry with similar fast-food chains in _Pakistan. The primary reason is that their core products are different, as in they sell different kinds of fast foods with very different tastes and styles. For example, if KFC raised its price for chicken by a small amount, Pakistan chicken lovers who may not be as accepting to pizzas (many Pakistanpeople strongly dislike the taste of cheese) are not going to switch to Pizza Hut just because the price for KFC increased. In addition to that, these restaurants have such different target customers that the fluctuation of price for one restaurant is not going to affect the others. For example, a full meal at KFC ranges about Rs. 100, whereas a full meal at Pizza Hut can cost over Rs. 300. The drastic difference in price assures no price competition between these restaurants. _ {draw:frame} _ {draw:frame} _ {draw:frame} _ {text:bookmark} {text:toc-mark-start} {text:bookmark} {text:toc-mark-start} {text:bookmark} {text:toc-mark-start} {text:bookmark} {text:toc-mark-start} {text:toc-mark-end} {text:toc-mark-end} Boston Consultancy Group (BCG) Matrix {text:toc-mark-end} {text:toc-mark-end} {text:bookmark} {text:toc-mark-start} {text:bookmark} { text:toc-mark-start} Question Mark: {text:toc-mark-end} {text:toc-mark-end} _Currently KFC have launched a new product in the market. They have also tried to come into the beverages market by launching its new brand of shakes called KRUSHERS. As it is a fairly new product it comes in the category of the Question Mark in the BCG Matrix. It has a low market share thus brings low revenue. KFC is advertising a lot to popularize this product so there is a lot of expenditure on it. This product is individually not bringing any profits and is a cash drain for the company. Company may decide to completely remove this product from the market if it does not do well soon and start bringing in revenue. _ {text:bookmark} {text:toc-mark-start} {text:bookmark} {text:toc-mark-start} DOG: {text:toc-mark-end} {text:toc-mark-end} KFC’s Veg Thali comes under this category. Although company had launched this product much earlier, it has still failed to become a success. As KFC is known more for its non-veg food, this also results in low demand for this item. It has a low market share and although low on expenditure (as company does not spend on its promotion), it does not bring in much revenue as demand is low. The product is mostly CASH NEUTRAL. {text:bookmark} {text:toc-mark-start} {text:bookmark} {text:toc-mark-start} CASH COW: {text:toc-mark-end} {text:toc-mark-end} KFC’s Chicken Bucket is the most successful product of the company. It has the highest market share amongst all the other products. It has good demand in the market and brings in huge sales revenue. The development and other expenses are also low and thus this product is a CASH SIRPLUS for the company. {text:bookmark} {text:toc-mark-start} {text:bookmark} {text:toc-mark-start} STAR: {text:toc-mark-end} {text:toc-mark-end} KFC Business Strategy KFC fast-food chains are currently under the restaurant division of PepsiCo Incorporated. Some major threats include the changing attitudes of society toward healthier eating habits, KFC has more than 9,800 outlets located in 77 countries. In marketing, KFC restaurants are not restricted from locating within close proximity of other KFC restaurants. There are two alternative strategies for KFC. The first strategy involves keeping PepsiCo beverage division and snack foods division together, and a divestiture of PepsiCo restaurant division; selling Taco Bell, Pizza Hut, and KFC. Market Strategies: KFC Target Market: KFC targets the young generation, as here in this country the young generation is more towards eating out and is more energetic. It targets the early single segment that is the upper class. Aggregation Strategy: KFC does not need aggressive marketing or advertising because Brand is strong enough. Market Segmentation: Previously they were focusing on single segment that was through Niche Marketing by offering â€Å"Combo Deals†. Now they are focusing more on other classes as well. They are dealing in masses by introducing value deals; most recently introduced â€Å"Zinger Junior†. Benefits: Colonel’s value combo meals introduced previously were expensive and so there were less sales but through their recent offers, they have increased the sales by offering low prices. Purpose: Inflation highly affects the purchasing power of the customers. And here the purchasing power of many customers is low. To cover this major segment, they have introduced affordable meals, so that it is in reach of the masses. Want Specification: The people here need a friendly and family restaurant, which must be affordable for them. Consumer Market Segmentation: Region: Karachi, Lahore, Rawalpindi, Faisalabad, Multan, Peshawar, Sialkot, Hyderabad and Islamabad Geographic: Gulberg: The main Gulberg branch is situated on M. M Alam Road, which covers a wide area and serves a large number of customers. This restaurant faces competition with many top Fast Food restaurants located on the same road. Defence: Their Defence Branch in H-Block focuses the potential customers of Defence. Barket Market: This branch covers the area of Model Town, Johar Town, Muslim Town, Garden Town and Faisal Town. It is situated among many offices and banks. Cavalry Ground: Shadman: The Shadman branch is located on Jail Road and serves potential customers. Thokar Niaz Baig: This restaurant branch serves latent customers. Mall Road: Fortress Stadium: Marketing Mix: Marketing mix consists of 4P’s. It contains everything a firm can do to influence the demand for its product. The 4P’s are: PRODUCT PRICE PLACE PROMOTION Their product is classified as consumer product as it has no intermediates. KFC offers specialty goods. The stock turn over of KFC is high. Price and quality of the product is always compared. Their product includes {text:list-item} _ written with it. _ comes in mind. KFC Brand: {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} Brands Equity Branding Strategies KFC is marketing the entire output under products own brand. Complementary Branding Packaging Strategies They use paper material for packaging to avoid health hazards and environmental pollution. Labeling Pricing In introduction stage KFC entered the market using market-skimming strategy. Their products were high price and targeted only upper class. Gradually they trickle down focusing on the middle class to penetrate the market. Also KFC follows one price strategy. Price is determined according to the rates of the raw materials and policies of the Govt. The political and legal forces often affect the policies of KFC and eventually results in change of prices that is due to imposing of taxes. KFC has only one channel of distribution i. e. direct where the goods are transferred to the consumer directly. KFC has no middlemen. KFC does distribution of consumer goods directly to the consumer. KFC also does distribution of services to the consumer like parking, sitting, home delivery, etc. KFC gets Wheels! KFC launched its first mobile unit, which took the streets of Karachi by storm. The mobile unit has been designed to cater to the needs of those who are on the go, and have little time to stop by at a restaurant. It also provides a unique convenience of enjoying the delicious KFC offering anytime, anywhere, thus making fast food truly fast and convenient. KFC intends to further develop its mobile network nationwide through more such units KFC does intensive distribution on its outlets. (All and everything on every outlet). The logo features Colonel Harland Sanders that is one of the best logo in the world has created its name as a standard in the market. Today the Colonel’s Spirit and heritage are reflected in KFC’s brand identity. KFC by its advertisements derives the d esire in the customer to come and enjoy healthy food in their favorite restaurant. They spend 2% of its profits on advertisement. They use print media and most recently doing televised marketing to promote it products. Their advertising media involve: Newspapers, Pamphlets, Billboards and Television. KFC does both the primary demand advertising (â€Å"Become a Chicken Fanatic†) and the selective demand advertising (e. g. â€Å"Zinger Meal†). In its advertising it give informative messages like â€Å"Faryad: Keep the city Clean†. KFC does institutional advertising to stimulate demand. When KFC offers new products then it does product advertising. KFC’s ad’s act as counteracts which means to drive the customer to KFC i. e. it uses pull advertising strategy. _ {draw:frame} _ Unlike McDonald’s, KFC’s promotion is highly decentralized. It adopts cultural values for their advertisements PSO had made a scheme in which PSO had given the coupons of KFC having 10% off. (1 coupon was given after each purchase of 10 liters of petrol) KFC in its advertisements says; â€Å"Nobody does chicken like KFC† â€Å"We do chicken right† The message conveyed in the ads is recognition for the brand. KFC does competitive advertisement with its head on competition with McDonalds. Regarding this KFC uses Pricing below competition strategy. KFC sponsor’s many NGO’s and other social welfare organizations like Regular sponsorship to SOS village. Sponsorships to FARYAD_ a plant and life association. FARYAD: Keep The City Clean†. They also offer different deals according to the season and occasions. _ Quality Assurance: Food Safety: Chicken & its Products: Locally produced and processed chicken. Supplied in frozen form Marketing Research and methods to collect information: Marketing research was done before launching the product through different mediums. It was conducted after the survey that mostly students prefer to go to KFC than other people. The second in majority were people who are in services. That covers the majority of this country. {draw:frame} _ {draw:frame} {draw:frame} {draw:frame} {draw:frame} Strategic management: Market Development Product Development Concentric Diversification Implementations: {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} Recent Achievement of KFC The Stevie International Business Awards KFC Pakistan was honored to receive the awa rd among 100 countries and 800 participants. The award was presented to Mr. Rangoonwala by Mr. Graham Allan, President, YUM Restaurants International at a recent conference in Prague, Czech Republic. KFC is a very strong chain of fast food restaurants with more than 10,000 restaurants all over the world. Being in â€Å"Maturity Stage† it has high opportunities of introducing its new products and deals. In Future it will be expanding its chain by introducing more outlets in Pakistan as well as in other countries. Believe in value creation. Provide ultimate choice of quick service restaurants for consumers. Won the hearts of millions of Pakistanis _ {draw:frame} _ References: Yum! Brands, Inc. http://www. yum. com KFC http://www. kfc. com KFC Barkat Market Mr. Shabir (Marketing Manager)

Discover Family History With Probate Records and Wills

Some of the most genealogically-rich documents on an individual are actually created following their death. While many of us actively search for an ancestors obituary or tombstone, however, we often overlook probate records - a big mistake! Generally well-documented, accurate, and packed with numerous details, probate records can often provide answers to many stubborn genealogical problems. Probate documents, in general terms, are records created by a court after an individuals death that relate to the distribution of his or her estate. If the individual left a will (known as testate), then the purpose of the probate process was to document its validity and see that it was carried out by the executor named in the will. In cases where an individual did not leave a will (known as intestate), then probate was used to appoint an administrator or administratrix to determine the distribution of assets according to formulas set by the laws of the jurisdiction. What You May Find in a Probate File Probate packets or files may include any of the following, depending upon the jurisdiction and time period: willsestate inventories, or lists of assetsappointments of executors or administratorsadministrations, or documentation of the distribution of assetspetitions for guardianship of minor childrenlists of heirslists of creditors or accounts of debts ...and other records considered to be important to the settlement of an estate. Understanding the Probate Process While laws governing the probate of a deceaseds estate have varied according to time period and jurisdiction, the probate process usually follows a basic process: An heir, creditor, or other interested party initiated the probate process by presenting a will for the deceased (if applicable) and petitioning the court for the right to settle an estate. This petition was usually filed with the court that served the area where the deceased owned property or last resided.If the individual left a will, it was presented to the court along with testimony of witnesses as to its authenticity. If accepted by the probate court, a copy of the will was then recorded in a will book maintained by the clerk of court. The original will was often retained by the court and added to other documents pertaining to the settlement of the estate to create a probate packet.If a will designated a particular individual, then the court formally appointed that person to serve as executor or executrix  of the estate and authorized him or her to proceed by issuing letters testamentary. If there was no will, then the court appointed an administrator or administratrix - usual ly a relative, heir, or close friend - to oversee the estates settlement by issuing letters administration.In many cases, the court required the administrator (and sometimes the executor) to post a bond to ensure that he would properly complete his duties. One or more people, often family members, were required to co-sign the bond as sureties.An inventory of the estate was conducted, usually by people with no claim to the property, culminating in a list of property - from land and buildings down to teaspoons and chamber pots!Potential beneficiaries named in the will were identified and contacted. Notices were published in area newspapers to reach anyone who might have claims on or obligations to the deceaseds estate.Once bills and other outstanding obligations on the estate were met, the estate was formally divided and distributed among the heirs. Receipts are signed by anyone receiving a portion of the estate.A final statement of account was presented to the probate court, which th en ruled the estate as closed. The probate packet was then filed in the records of the court. What You Can Learn From Probate Records Probate records provide a rich resource of genealogical and even personal information about an ancestor which can often lead to still other records, such as  land records.Probate records almost always include: Full nameDate and place of  death Probate records may also include: Marital StatusName of spouseNames of children (and possibly birth order)Names of childrens spouses of married daughtersNames of grandchildrenRelationships between family membersClues to the  trade or occupation  of your ancestorCitizenshipResidences of your ancestor and living descendantsLocations (and descriptions) where your ancestor owned propertyFeelings of your ancestor toward family membersClues to the deaths of other family membersClues to adoptions or guardianshipsInventory of items owned by the deceasedClues to your ancestors economic standing (e.g. debts, property)Your ancestors signature How to Find Probate Records Probate records can usually be found in the  local courthouse  (county, district, etc.) that presided over the area where your ancestor died. Older probate records may have been moved from the local courthouse to a larger regional facility, such as a state or provincial archives. Contact the clerks office of the court where the person resided at the time of death for information on the location of probate records for the time period in which you are interested.